Internationalisation and Sales
To provide an overview of the opportunities and challenges presented to technology companies operating in a global context
General information:
- Internationalisation and Sales module is available in second semester 2011/2012 academic year (in March 2012).
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Block delivery module, 3 days course on-site at UCC.
Course content:
The aim of this module is to facilitate students in building, integrating and extending knowledge and understanding of doing business in technology markets in a global context and to gain a comprehensive understanding of global business.
Internationalisation and Sales - Module Descriptor.
Course Coordinator:
Ms Carol Kelleher BA, MBS, Cert
Lecturer
Management & Marketing,
University College Cork
Having spent over ten years in industry in various roles including working as a Management Consultant, Quaestus Strategy and Management Consultants, eChannel Programme Manager with Eircom, Senior Brand Manager with Reckitt Benckiser & Marketing Executive, Enterprise Ireland, Dusseldorf prior to returning to academia, Carol commenced her academic career in Dublin Institute of Technology (DIT) in 2004. While in DIT Carol was involved in lecturing on a number of postgraduate, executive and undergraduate programmes. Carol also was involved in the programme development team for a number of executive programmes and managed the DIT Intel Ireland BBS programme also. Carol joined UCC in August 2007, where she is involved in lecturing on the MBA and other undergraduate programmes.
ICGEE is funded by:
